Nick Scala

About me

I currently lead the team that decides which ads reach hundreds of millions of customers and which ones never make it through. As Senior Manager of Product Management for Ads Trust and Safety at Amazon, I run a team of principal and senior technical product and program leaders building AI- and ML-powered moderation systems at global scale, powering Amazon's $68B ads business. I combine deep principal-level IC product expertise with strategic people leadership, with a track record of turning complex ML, customer experience, and compliance challenges into measurable business outcomes across advertising, travel, and finance. Throughout this site you will find a snapshot of my professional experiences and personal interests.

What I do

Product strategy

From competitive analysis to user testing and post-launch monitoring, I seek to transform industry trends and customer behavior into actionable product enhancements.

Data analysis

The key to successful products is rooting decisions in data. Leveraging tools like QuickSight, Snowflake, and Adobe Analytics, I traverse through data ensuring that facts are always given precedence over hunches.

Digital experience

Having led several digital transformations for products generating millions of views and billions of dollars, UI/UX design is a key competency and interest throughout my work.

E-commerce

Analyzing funnel drop off, optimizing conversion rate, and strategizing on abandoned shopping cart retargeting are just some of the many core e-commerce skills I have focused on.

Companies I've worked at

My interests

Resume

Experience

May 2026 - present
Amazon

Senior Manager, Technical Product Management – Ads Trust and Safety

  • Manage a team of six principal and senior-level technical product and program managers owning a portfolio spanning AI-powered automation, end-customer ad experience, and moderator tooling, supporting systems that process billions of ads annually across eight ad programs and forty languages, enabling $68B in annual revenue while protecting hundreds of millions of customers
  • Lead Amazon’s CEO-level initiative to automate 95% of ad moderation decisions using Generative AI, ML, and intelligent demand management, replacing manual human reviews across a global workforce and driving significant operational cost savings
Apr 2025 - Apr 2026
Amazon

Principal Technical Product Manager – Ads Trust and Safety

  • Reduced advertiser friction by improving accuracy, consistency, and speed of moderation decisions across the full moderator tooling product portfolio spanning the primary labeling platform, moderation history and diagnostics, quality audit and re-moderation workflows, and moderator performance and workforce management systems
  • Introduced model-generated labels into the human moderation workflow in partnership with ML and Engineering, establishing the technical foundation for autonomous ad moderation
  • Enabled $65MM in first-year incremental revenue by delivering tooling enhancements for previously restricted ad categories such as pharmaceutical advertising, including ML integrations, skill-based routing, and human-in-the-loop model training workflows
  • Launched a fully modernized moderation experience built on a standardized asset-level architecture, reducing technical onboarding time for new creative formats by 60-95% while achieving 96% human-label accuracy against a 95% target
Apr 2023 - Mar 2025
Amazon

Senior Technical Product Manager – Ads Customer Experience

  • Owned the end-to-end product strategy and execution for ad feedback capture at scale, converting customer sentiment data into structured, actionable insights that drove improvements in ad quality and relevance across the global ads organization
  • Grew ad feedback from a single desktop web feature to experiences across Amazon.com, Prime Video, Alexa, Kindle, Twitch, IMDb.com, Fire TV, and Goodreads, achieving a 19x increase in customer engagement by influencing VP-level executives and securing prioritization from eight partner product organizations with competing roadmap priorities
  • Launched ad transparency and content reporting across Amazon.com, Twitch, and IMDb.com, empowering EU customers with greater control over their ad experiences and achieving full compliance with the EU Digital Services Act
  • Launched LLM, NLP, and image recognition-powered detection capabilities in partnership with Data Science to proactively identify sub-par ad experiences, capturing $100MM in revenue opportunity and reducing annual defective ad impressions by 20B
Apr 2021 - Mar 2023
Amazon

Senior Product Manager – Ads Customer Experience

Oct 2020 - Mar 2021
JetBlue Airways

Manager, Product Management – Digital Commerce Optimization

  • Managed a team of data and design analysts, building a data-driven product discipline that made complex behavioral and transactional data accessible to inform prioritization, feature design, and executive decision-making across the Digital Commerce organization
  • Introduced A/B testing capabilities to JetBlue's e-commerce product suite, creating a repeatable experimentation framework for measuring conversion, funnel advancement, and ancillary attachment improvements
Oct 2018 - Sep 2020
JetBlue Airways

Product Manager – Digital Commerce

  • Drove product strategy for JetBlue's $6B e-commerce portfolio, improving direct digital share by 11.7% and conversion rate by 2.3%
  • Led a company-wide program to overhaul JetBlue's fare structure and launch a Basic Economy product, increasing annual revenue by $150MM
  • Orchestrated the end-to-end redesign and launch of a fully responsive booking experience across seven onshore and offshore scrum teams and a digital design agency, applying e-commerce best practices and iterative usability testing to modernize JetBlue's primary digital sales channel
  • Developed and launched customer-facing safety and flexibility messaging across digital booking channels during COVID-19, maintaining customer confidence and conversion during an unprecedented operational period
Oct 2016 - Sep 2018
JetBlue Airways

Business Analyst – Digital and Customer Products

  • Led product analysis for a Loyalty Management System upgrade project, including eliciting hundreds of user stories resulting in improved engagement for millions of TrueBlue members, quicker time to market for future enhancements, and reductions in operating costs
  • Drove the loyalty website redesign initiative from initial requirements through to design, implementation, and user acceptance testing by synthesizing feedback from Loyalty Marketing, legal, brand, analytics, and accessibility stakeholders
Apr 2016 - Sep 2016
S&P Global Ratings

Senior Business Systems Analyst – Ratings Workflow

  • Elicited requirements for a $30MM ratings workflow redesign from analytical, legal, and compliance stakeholders, contributing to improved ratings accuracy and reduced time to market for credit rating publications
Jun 2013 - Mar 2016
S&P Global Ratings

Business Systems Analyst – Ratings Workflow

May 2017 - May 2019
Boston University

Graduate School Course Facilitator

  • Facilitated online Systems Analysis and Design graduate courses providing instruction, guidance, and mentorship to graduate school scholars

Education

Master of Science in Computer Information Systems

  • Cumulative GPA: 3.97

Bachelor of Business Administration in Computer Information Systems

  • Cumulative GPA: 3.97, summa cum laude

Tools

Work

Photography

Music

Goodnight Saigon - Billy Joel piano cover video

Goodnight Saigon - Billy Joel

Fix You - Coldplay piano and guitar cover video

Fix You - Coldplay

Wonderful Tonight - Eric Clapton piano cover video

Wonderful Tonight - Eric Clapton

Norwegian Wood (This Bird Has Flown) - The Beatles piano cover video

Norwegian Wood - The Beatles

Never Say Never -  The Fray piano cover video

Never Say Never - The Fray

This Love - Maroon 5 cover video

This Love - Maroon 5

Contact

Get in touch

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