In the summer of 2017, JetBlue announced the "Digital 2020" program - a three year initiative to redesign and reinvent all customer-facing digital products. This program included a fully responsive and redesigned homepage, a brand new Loyalty experience, and a lofty goal of "reinventing the way customers shop and book travel."

As Product Manager for e-commerce products at the time, my role on this project was to serve as product design lead partnering with a digital design agency for the UI and UX of an entirely new customer-facing experience, oversee the development of the product, and lead the go-to-market strategy for cutting over to the new flow.

Below are some screenshots of the brand new booking experience fully rolled out to customers in October 2021.